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2015 will be the conventions 10th year anniversary. As such our media campaign will be much bigger and more aggressive. The theme is battle royale and our artist has redrawn characters from every year. We unveiled these revamp characters in a series of "cards" posted on Facebook.
I also designed a brochure for the first time this year. In an attempt to easily explain what our convention is about to newcomers who may not be familiar with the community and to potential businesses looking to get involved. The brochure offered much more information than the postcard/flyer we have every year.